People always laugh when they learn that I’m a microbiologist. I’m not viewed through that lens. Rather, my friends and my community know me as someone who dedicates her professional and volunteer life to something that is quite unscientific. “How in the world,” they say, “did you wind up as a pro-Israel activist, selling Israeli jewelry?!”
The evolution was natural. As a scientist, I am accustomed to approaching an issue or problem with a question. As an American and a Jew, the line of inquiry was clear…. what can I do to ensure that Israel, as our steadfast ally in the Middle East, remains safe and secure?
It didn’t take very long to come up with an answer and a plan. Israel is America’s only stable ally in a volatile region. Israel is an American value. As an American, I must preserve this relationship so that my country, the United States, will benefit. As a Jew, I believe that the work I am able to do here at home is possible because there is an Israel. A successful country has a strong economy. Israel must have a strong economy. Therefore, I will work to preserve the US-Israel relationship and promote Israel as an economic ally.
Not exactly an easy task. This tiny little country of miracles and beauty is 6000 miles away. How can I share the creativity of her people with the world?
About 10 years ago, I was involved with an extraordinary project. It was 2002, and tourism to Israel had all but died due to the violence called “the Second Intifada.” At that time, I was the director of the America-Israel Chamber of Commerce, located in Philadelphia, PA. We partnered with the Jewish Federation to create a week long traveling bazaar called The Mitzvah Malls. Sponsoring 36 vendors, artists, and shopkeepers from Israel, we hosted them on a tour throughout the region. If the tourists weren’t going to Israel, we’d bring Israel to them. It was a remarkable and gratifying success.
Soon after, I left that post to work with Israeli technology companies. The scientist in me began to merge with the Zionist. We focused on helping these firms with their business development needs in the United States. It was a comfortable place for me and the bi-national relationships I built gave me an opportunity to become even more connected with Israel.
When the call came from an Israeli jewelry organization, I was surprised. They asked us to help market their artists and designs to the pro-Israel Christian community. It seemed such a peculiar request. But as we talked, it began to make tremendous sense. Moreover, it began to answer the questions I raised earlier.
The birth of From Israel To You was a proud event. From the start, we were honored to represent a group of independent artists; some of whom had no other access to the global marketplace. We started to gain traction and attention. Not only did the Christian Zionists love our merchandise, but the broader community did as well.
It was clear that I had come full circle. I speak with Israel almost daily, working to find more artists and brainstorm about novel ways to showcase their designs. The response to the website, the social media postings, the invitations to participate with organizations to sell our products or form fundraising partnerships prove to me that, what I call Economic Zionism, is a productive philosophy and one which guides my business, and my personal principles and standards.
In the face of those advocating a boycott of Israeli products, we can successfully counter with BUYcotts of Israel. We are able to give people a little piece of Israel to have with them everyday. A necklace. An earring. It’s small, but it’s something that they can keep close as a reminder of this oasis in the Middle East. A place we love. Israel.










Consider the shape of your face and chose a design that complements it. For instance, adding a pendant to a collar will elongate a round face. Earrings too have a place in defining the focus factor. Dramatic hanging earrings add length to your visage, while a smaller design will offer the sparkle that will draw the eye to your face.
breastbone have the advantage of highlighting not only the chest, but the face as well. Depending on your build, chose a piece that doesn’t overwhelm your physicality, but blends with it.
help to make you look taller by creating an elongated silhouette.










